How CRE Launcher Works — From Purchase to First Conversation

The CRE Launcher Activation System

Here's exactly what
happens after you join

Most CRE tech hands you a login and wishes you luck. CRE Launcher installs with you in 14 days — from purchase to your first pipeline conversation.

Watch: a live campaign launch in 3 minutes

A real broker account. Real warm contacts. Real replies arriving within 72 hours of launch.

From day one to your first conversation

Five phases. Fully guided. You are never setting this up alone.

1
Before you start

Prepare Your Contact List

Before your first onboarding session, your only job is to gather a list of warm contacts — past clients, owners you've spoken with, referral partners, pipeline contacts, stalled deal conversations. Aim for 50–200 people who already know your name.

Any format works: spreadsheet, CRM export, email contacts, or a list you build by hand. Don't clean it. Don't organize it. Just gather it.

Download the Pre-Onboarding Activation Checklist →
2
Week 1 — Call 1

Your System Gets Built

Your first onboarding session is handled by our dedicated setup team. They connect your email, configure your phone number, install your pipeline, and get your platform ready to run campaigns.

You show up to a 60-minute call. They do the technical work. You leave with a fully configured platform and one piece of homework — bring your contact list to the next call.

3
Week 2 — Call 2

Your First Campaign Launches Live

This is the moment it becomes real. You bring your contact list. Our team imports it, tags your contacts, builds your smart list, and walks you through the four reactivation emails and one SMS that make up your first campaign.

Then we launch it together — live, on the call. You don't click anything alone. You leave that session with outreach actively running to people who already know your name.

4
Days 14–30

Conversations Start

Within days of launch, replies start arriving from warm contacts. They land in your Universal Inbox — one place for every email, SMS, and channel response. Expect a 5–15% reply rate on a warm list. Launch to 200 contacts and that's 10–30 conversations starting.

Your support team helps you navigate the first wave, and Section 2 of your training library unlocks — how to turn replies into pipeline opportunities.

5
Month 2 and beyond

Your Pipeline Compounds

Once your reactivation campaign is running, the system expands. Terrakotta helps you build targeted cold prospect lists — property owners, tenants, and investors in your market and asset class. You run additional campaigns, and each one adds to a pipeline that keeps running whether you're actively working it or not.

Brokers who stay on the platform longest report that outreach feels effortless by month three, because the system is doing what used to take ten hours a week.

What it looks like inside the platform

Built specifically for commercial real estate brokers. Not adapted from a generic CRM.

Every conversation in one place

When your campaign generates replies, every response lands in your Universal Inbox — email, SMS, and every other channel in one view. No switching between platforms. No missed messages. You see who replied, what they said, and the full history with one click.

  • Email and SMS in one inbox
  • Full conversation history per contact
  • Reply directly without leaving the platform
  • AI-assisted response suggestions

Your pipeline tracks itself

Every contact who shows interest automatically gets a card in your pipeline. You see where each opportunity stands — reconnected, active conversation, meeting booked — at a glance. Add notes, set next-action dates, and move contacts through stages in seconds. Five minutes a day keeps it current.

  • CRE-specific pipeline stages
  • Drag-and-drop opportunity management
  • Notes and next-action dates per contact
  • Automated stage movement on key actions

The campaign running in the background

Your reactivation campaign runs on a schedule — four emails and one SMS over eleven days. It stops automatically the moment a contact replies, so nobody gets an awkward follow-up after they've already responded. See who's enrolled, where they are in the sequence, and who has replied, all from one tab.

  • Four emails + one SMS, pre-written and tested
  • Auto-stops on reply — no awkward follow-ups
  • Advance window keeps sends in business hours
  • Full enrollment and reply tracking

You're never figuring it out alone

Three layers of support, from day one through month twelve.

Weekly Live Support Sessions

Every week our team hosts a live group call. Bring your questions, watch other brokers work through the same challenges, and get direct help from the people who built the system. Sessions are recorded and posted to your training library.

Training Video Library

Step-by-step guides for every feature and workflow, organized by where you are in activation. Section 1 unlocks immediately. Section 2 unlocks after your campaign launches. Sections 3 through 5 take you from reactivation through cold outreach and full pipeline scaling.

A Real Support Team

Our team responds during business hours at [email protected]. Not a bot. Not a ticket queue that takes a week. If you're stuck between sessions, email us and we answer.

Built by CRE professionals, for CRE professionals

Hi, I'm Connor Kadel

We built CRE Launcher because we watched too many good brokers lose pipeline — not because they lacked skill, but because they had no system running between the deals. The feast-or-famine cycle most brokers accept as inevitable is actually a systems problem. And systems problems have solutions.

CRE Launcher started with one question: what would a top-producing broker's prospecting infrastructure look like if it ran automatically? The answer is this platform — built specifically for commercial real estate, powered by Massimo Group methodology, engineered to get you from purchase to your first pipeline conversation in 14 days.

Every decision we've made — the two-call onboarding, the pre-written reactivation campaign, the Terrakotta integration — was made to remove the friction between you and your next listing conversation. You've spent years building relationships in your market. This system helps you activate them.

Connor Kadel
Connor Kadel
Founder, CRE Launcher
30-Day Activation Guarantee

The 30-Day Activation Guarantee

Complete both onboarding sessions. Launch your first reactivation campaign within 14 days. If you don't have at least one active conversation from that campaign within 30 days of launch — your next month is completely free and we work with you one-on-one until it does.

"This isn't a free trial." It's a performance guarantee. We don't offer free trials because this isn't software you evaluate — it's a system we install with you. The guarantee protects you after you've experienced the actual product.

Get Started
30-day guarantee No long-term contract Cancel anytime

Ready to install
your pipeline?

Your first campaign can be live within 14 days of joining.

30-day activation guarantee No long-term contracts